If you follow the popular tech press the common thread is that the Cloud is the future, the death knoll for DVD/CD media has already been rung with Apple’s recent Lion install over the App store. You can bet that other OS’s won’t be far behind.
The cloud is where you will do your banking, store your files, type your documents, basically live your life.
I think we can all agree its not if, just when. Dropbox, Evernote, Apple MP3 Player, Google Apps, Salesforce all brands out there now, being used, making money, doing well and there are the next generation already in beta from the masters of the Cloud such as Amazon, Apple and Google.
The cloud however has a chink in its armour, one which we like an elephant in the room are ignoring. It doesn’t matter how much we put our life in the hands of the cloud will be an issue for a long time to come.
The Problem is internet connectivity, something you essentially need 24x7 if your life is in the cloud, which no doubt you have at home, however if you are out of your home, it becomes harder to use the cloud. Companies are having to filter out and lock down their networks. Not because they hate you using Facebook, Google Apps etc, because its not a secure environment out there. City based wifi is patchy at best, and 3G is even more so (in the UK at least) its also not cheap, its the kind of expense which goes first in the current cost saving economy.
So getting connected while you are out and about is not easy, not impossible, just patchy.
Then there is the issue of speed. 4meg is the UK average on our up to networks, this is however download speeds, not upload speeds, which are closer to kbs than mps
So the question is how do you get your content up to the cloud, if your upload speed is terrible?
Its ok for a few documents, However i’ll share with you an example.
I’ve paid for 50Gb dropbox service, and did so so i can keep my Photos safe backed up on drop box, however i have over 12,000 photos over 15Gb of images. on my Talktalk network connection at home i can uplaod to dropbox at about 90KB/Sec which means i’m looking about 2 weeks to upload my photos to Dropbox (or any other cloud based backup service) .
You may think, and would be right, it’s an excessive example, however is Apple have their way, the master plan for iCloud is to basically get your data from your Mac to the cloud sh you can share it on your OSX and IOS devices.
The chink in the armour is the connection speed to the internet, both up and down, until 3G is common place. And if you think it is already, get on a train from London to Welwyn Garden City or Bournemouth or Brighton and i promise you 10 minutes out of London your connection will drop off.. Where most do you need constant connectivity but on a long boring train journey.. So no downloading your books on the amazon Kindle, accessing the Google Maps service to plan your trip, check the weather or find a place to eat..
And this needs to be sorted out, now not in 3 or 4 years time,then we have the capped downloads.. I’m sorry 5Gb a month before i need a mortgage per MB is not cutting it for data coverage either. In the UK its only in the last few months that a glimmer of “all you can eat” 3G has stuck its head over the parapit.. again however at a cost..
Without these issues, of speed, caps and ubiquitous connectivity being sorted out at home, out and about and on the move, the cloud will roll out, but it will be an up hill battle to sell it long term and the cycle or Thin to fat client will go circle again..