What do Apple need to do in IOS 7 to stay relevent
There is a lot of speculation around Apple right now, Samsung have made great ground on the iPhone, the iPhone 5 production is allegedly being ramped back due to less demand and the Google Nexus 7 is chipping away at the iPads tablet market dominance as is the Amazon Fire HD.
This comes to no surprise to anyone who has followed Apple for long enough, this is the same thing that happened with the Apple Mac and OSX where for years Apple were streets ahead of the competition only to see Windows rise and surpass them.
What can Apple do with IOS 7 to revolutionise this infrastructure and make it cool again?

