I was in a conversation at work with someone who’s opinion i respect, and he’s read that the Tablet has plateaued in sales..
Well to be honest i’m not surprised.
for 10 years Bill Gates/Microsot tried to make Tablet computers, and failed, 2 years ago Apple brought us the tablet called the iPad.
Well, nothing really, ok, a slew of under powered Android tablets which the bean counters got hold of and stripped out the grunt, and put out at an overpriced sales point.
Then, HP took the 3rd option, mis marketed, dropped the ball and pulled out of WebOS.
So really there hasn’t been a tablet market has there. just a market leader, so comfortable in their product with limited or no competition, so no need to innovate for now… and a string of also rans..
To make an iPad competitor there is however a simple formula
$100 + WebOS..
As HP have just found the perfect Tablet pricepoint, they now have one of the fastest selling tablets out there, and set a price point, sub $200. And this is good news, especially if your name is Amazon..
The Tablet market doesn’t exist to plateau just yet, however i believe it will in 18 months it will. Not to replace the Laptop, however it will to act as a secondary device, then we can see the 2nd wave. Learning from the mistakes of the past
- Widescreen doesn’t work
- the iPad ratio does
- Apps are key
- Browsing the web is essential
- Price is important
- Brand is essential.